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Hello

Toronto, Canada

Here's who I am & what I do

I am an experienced ecommerce professional with over 5 years of experience in the industry. With a strong background in retail and CPG, I have a proven track record of optimizing online stores to increase revenue and customer satisfaction. I excel at category management, logistics, analytics, and am passionate about staying up-to-date with the latest trends and technologies in ecommerce. As a collaborative and results-driven professional, I am dedicated to driving success for my team and business.

 Experience

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Ecommerce Manager

Responsible for overseeing and optimizing all aspects of an online store's operations, from customer experience, inventory management and order fulfillment.

Collingwood, ON

2022

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2023

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Lead Generation Specialist

Responsible for working agency partners to launch new search engine marketing products, launch new channels, as well as iterate with new content mediums such as video. 

Collingwood, ON

2021

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2022

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Ecommerce Manager

Responsible for overseeing and managing the dropshipping process, including selecting and working with vendors, monitoring inventory levels, coordinating shipping and tracking, managing customer service inquiries

Toronto, ON

2019

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2021

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Operations Manager

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Other companies worked with
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Experience

Projects

A professional who provides expert advice and guidance to businesses looking to improve their online sales and operations, including areas such as website design, customer experience, digital marketing, fulfillment, and overall strategy, with the goal of increasing revenue, profitability, and customer satisfaction.

 

If you are looking for a consultant who is passionate about staying on top of industry trends and committed to driving results, then please don't hesitate to reach out. I am always interested in exploring new opportunities to help organizations succeed in the competitive world of online retail.

Clydesdale: Saving the Greatest Horse

Squarespace Build

  • Built an email newsletter list of 1000+ people

  • Thousands of site visitors in the lead up to the premiere as well as afterwards

  • Site showcased multiple short form videos, 2 long form articles and one photo essay.

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Infield Fly Productons

Squarespace Build and Rebrand

  • Ability to showcase media content and for site visitors to watch trailers for all media assets 

  • A detailed overview of the team and their previous experience working in television and film

  • Detailed news section that chronolgoizes all the highlights of the business, premiers, award nominations and wins as well as upcoming projects. 


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Kapstone Academics

Wix Build and Rebrand

  • The company saw an increase in online bookings over the following quarter by 45% compared to the previous

  • Company successfully launched it's first group class

  • Instagram/Facebook/Twitter relaunched with new content, CTA's

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Charlie's Burgers

Market Analysis

  • Conducted industry assessments and compiled 20 years of LCBO annual reports in excel to study alcohol buying trend patterns in various product categories and sub-segment.

  • Conducted competitive analysis of various Ontario wine agencies distribution initiatives to inform our client’s strategic priorities.

  • Assisted in creating a business-model in excel for the company’s 5 year plan that looked at churn rate, AAR, MRR,

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Squire John's

Shopify Build

  • Project managed the website build from kickoff to launch and continued to reiterate improve on website layout and additional app integration

  • Built an additional annual revenue stream for the business of low 6 figures. YoY growth of 4.5x

  • Worked with internal stakeholders to understand process flow and integrating the online channel into existing software systems

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MRG Live

Mooby's Website

  • Sourced local vendors to provide merchandise in a variety of categories – glassware, posters and clothing

  • Created product listings for 20+ items

  • Designed UX workflows for pick up and collect orders as well as ship to home.

  • Redesigned the front end on Square

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Projects
Education

Education

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Master of Business Administration

Marketing

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Bachelor of Arts

History

Certificate

Certificate

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2022
Google Digital Marketing & E-commerce Certificate
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2021
Product Owner
Contact

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