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About Me

I am an experienced ecommerce professional with over 5 years of experience in the industry. With a strong background in retail and CPG, I have a proven track record of optimizing online stores to increase revenue and customer satisfaction. I excel at category management, logistics, analytics, and am passionate about staying up-to-date with the latest trends and technologies in ecommerce. As a collaborative and results-driven professional, I am dedicated to driving success for my team and business.

 Experience

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eCommerce Commercial Manager

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Toronto, ON

Responsible for managing the digital shelf. Project managing the implementation of the Canadian Product Information Management system.

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Operations Manager

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Toronto, ON

Responsible for managing the operations of the business - returns and exchanges, outgoing logistics and customer experience and service

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Ecommerce Manager

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Collingwood, ON

Responsible for overseeing and optimizing all aspects of an online store's operations, from customer experience, inventory management and order fulfillment.

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Lead Generation Specialist

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Collingwood, ON

Responsible for working agency partners to launch new search engine marketing products, launch new channels, as well as iterate with new content mediums such as video. 

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Ecommerce Manager

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Toronto, ON

Responsible for overseeing and managing the dropshipping process, including selecting and working with vendors, monitoring inventory levels, coordinating shipping and tracking, managing customer service inquiries

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Other companies worked with
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Experience

Projects

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If you are looking for a consultant who is passionate about staying on top of industry trends and committed to driving results, then please don't hesitate to reach out. I am always interested in exploring new opportunities to help organizations succeed in the competitive world of online retail.

Clydesdale: Saving the Greatest Horse

Squarespace Build

  • Built an email newsletter list of 1000+ people

  • Thousands of site visitors in the lead up to the premiere as well as afterwards

  • Site showcased multiple short form videos, 2 long form articles and one photo essay.

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Website
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Infield Fly Productons

Squarespace Build and Rebrand

  • Ability to showcase media content and for site visitors to watch trailers for all media assets 

  • A detailed overview of the team and their previous experience working in television and film

  • Detailed news section that chronolgoizes all the highlights of the business, premiers, award nominations and wins as well as upcoming projects. 


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Website
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Kapstone Academics

Wix Build and Rebrand

  • The company saw an increase in online bookings over the following quarter by 45% compared to the previous

  • Company successfully launched it's first group class

  • Instagram/Facebook/Twitter relaunched with new content, CTA's

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Website
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Charlie's Burgers

Market Analysis

  • Conducted industry assessments and compiled 20 years of LCBO annual reports in excel to study alcohol buying trend patterns in various product categories and sub-segment.

  • Conducted competitive analysis of various Ontario wine agencies distribution initiatives to inform our client’s strategic priorities.

  • Assisted in creating a business-model in excel for the company’s 5 year plan that looked at churn rate, AAR, MRR,

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Website
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Squire John's

Shopify Build

  • Project managed the website build from kickoff to launch and continued to reiterate improve on website layout and additional app integration

  • Built an additional annual revenue stream for the business of low 6 figures. YoY growth of 4.5x

  • Worked with internal stakeholders to understand process flow and integrating the online channel into existing software systems

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MRG Live

Mooby's Website

  • Sourced local vendors to provide merchandise in a variety of categories – glassware, posters and clothing

  • Created product listings for 20+ items

  • Designed UX workflows for pick up and collect orders as well as ship to home.

  • Redesigned the front end on Square

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Projects
Education

Education

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Master of Business Administration

Marketing

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Bachelor of Arts

History

Certificate

Certificate

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2025
University of Pennsylvania
Omnichannel Retail Strategy
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2025
Google
Generative AI
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2024
CXL Institute
Ecommerce Marketing
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2022
Google
Ecommerce and Marketing Specialization
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2021
Meta
Social Media Marketing
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2021
Scrum Alliance
Product Owner
Contact

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